An online training programme for wedding venues. Attract more enquiries, book more weddings, delight more couples.
INTRODUCTION TO THE BRIDAL MARKET LANDSCAPE
This module covers some key customer behaviours and desires that run through the entire planning of a wedding, as well as insight into wedding spending and how wedding professionals are found by the millennial couple.
Length: 23 minutes
KEY WEDDING TRENDS
A detailed look at key trends in wedding scheduling, wedding etiquette and the latest wedding ideas directly relevant to your venue with ideas on how to tap into those and make your venue stand out.
Length: 48 minutes
UNDER-USED VENUE MARKETING IDEAS FOR WEDDINGS
A walk through powerful marketing strategies that I see as being currently under-used by wedding venues and where great opportunity exists.
Length: 24 minutes
BRIDAL PSYCHOLOGY AND USING IT TO YOUR VENUE’S ADVANTAGE
This model takes a look into understanding the unique client type associated with a wedding and bridal psychology, with some do’s and do’s of working with clients in the wedding market.
Length: 11 minutes
DESIGNING A SPOT-ON WEDDING OFFERING
Practical tips and techniques for putting together and/or updating your wedding offering including a compelling website, brochure and other materials targeted at your ideal client.
Length: 23 minutes
THE CUSTOMER’S JOURNEY
From the first enquiry to waving them off at the end of the night, this module covers how best to manage your relationship with the couple to achieve happy customers and a happy you. Includes the enquiry process, showrounds and your wedding pack.
Length: 36 minutes
WORKING WITH INDEPENDENT WEDDING PLANNERS
For some venues, developing relationships with independent wedding planners is a smart business strategy. Whatever your approach, this module walks you through the ways independent planners work and how this might work for your venue.
Length: 14 minutes
WHAT DO COUPLES REALLY SPEND?
A detailed look at a wedding budget spreadsheet and how the typical wedding budget breaks down and how much of it is available to your venue.
Length: 8 minutes
NURTURING YOUR DREAM TEAM
This module focuses on the importance of partnering with the right suppliers at the right price point and getting the best from your supplier partner relationships – vital in the modern wedding industry.
Length: 22 minutes
Perhaps a strange title in such a “one-off” industry. This module covers how to look for further business opportunities in the wedding market where customer satisfaction is key.
Length: 6 minutes
Professional bloggers & your venue by Louise Beukes
Louise is the founder of award-winning wedding & lifestyle blog B.LOVED and the B.LOVED Hive, a community and resource for ambitious wedding pros. Louise brings her editorial and business savvy to this guest module, helping you to breathe new life into your blogger relationships & editorial coverage.
Kate Nielen – Kate Nielen Fine Art Photography
Kate is an internationally acclaimed luxury Fine Art Wedding Photographer based in London, UK.
Kate shares insight in this module into establishing and maintaining all-important relationships with photographers, helping you & your venue to create feature-worthy editorial content.
Jenny Knight – Knight Ceremonies
Jenny Knight is founder and lead celebrant at Knight Ceremonies. With over 25 years in the wedding industry, initially as a planner and consultant and now as a fun and creative celebrant – she really does know weddings!
As the work of independent celebrants is still in its infancy, but growing in popularity amongst millennials, Jenny brings her insights to this module on how you as an ambitious and forward thinking venue, can incorporate more unique ceremony options proactively into your offerings to make your venue THE place to hold celebrant-led weddings.